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Home/Grants/PSG/E-Commerce - Online Shop (B2C)

AI PSG Grant Singapore · Category

E-commerce PSG Grant Singapore

Singapore retailers selling offline still leak revenue without a credible online store. PSG-funded AI e-commerce platforms get you live in weeks, not months.

5 vendors curated 1 AI-enabled20 live on portal

What E-Commerce - Online Shop (B2C) solves for Singapore SMEs

Online store with AI product recommendations, AI customer service, AI catalog optimisation, AI search, mobile checkout.

Typical pricing

S$3,000-S$20,000/year per company; PSG reimburses 50%

How to evaluate a E-Commerce - Online Shop (B2C) vendor

  1. AI product recommendation engine (not just static cross-sell)
  2. Multi-channel sync (Shopee, Lazada, TikTok Shop, FairPrice if relevant)
  3. Singapore payment gateways (PayNow, NETS, GrabPay)
  4. Fast site speed on mobile (most SG shoppers are mobile-first)
  5. Inventory sync with offline POS if you have stores

Common PSG rejections in this category

  • Vanilla e-commerce platform without AI components is not PSG-eligible — only the AI tier qualifies
  • Multi-channel scope unclear (which marketplaces does this integrate with?)
  • Site performance issue — slow mobile loads disqualify the vendor's suitability

How an AI Consultant in Singapore picks vendors in this category

Vendor selection in E-Commerce - Online Shop (B2C)comes down to the criteria above plus your specific operational context — industry, scale, integration footprint, and what you've already deployed. Talk to me about your E-Commerce - Online Shop (B2C) PSG application →

PSG-approved vendors in E-Commerce - Online Shop (B2C)

Real prices, real grant amounts.

5curated vendors from the official SMEs Go Digital portal. Sorted AI-enabled first, then by ascending starting price. Click any “View details” to land on the actual solution page on the portal.

For the full list of E-Commerce - Online Shop (B2C) vendors (all 20 on the portal), see the E-Commerce - Online Shop (B2C) category on SMEs Go Digital or use the filterable vendor directory on this site.

Comparing vendors in this category?

Read the buyer's guide: prices, the 50% grant amount, what to look for, and my advisory take.

The best E-Commerce & Online Shop Platforms

E-commerce PSG Grant Singapore

Frequently asked questions

AI-enabled e-commerce platforms on the pre-approved list (with AI recommendations, AI search, or AI customer service) qualify. Standalone e-commerce without AI components is not PSG-eligible.

Possible when bundled by a Singapore implementation partner whose AI-enabled offering is on the pre-approved list. Pure Shopify subscription isn't PSG-eligible by itself.

Multi-channel platforms with inventory sync across Shopee/Lazada/TikTok and your offline POS often qualify under either the e-commerce category or the omnichannel retail (OCRM) category. Choose the category matching your primary scope.

Next step

Get your E-Commerce - Online Shop (B2C) PSG application right.

Book a 30-minute scoping call. I'll point you to 2-3 vendors that actually fit and tell you which ones to avoid based on your industry and scale.

Sources:EnterpriseSG, IMDA, NTUC, Singapore Government open data. Factual content (grant rules, eligibility, vendor data, pricing) is sourced directly from official government portals and remains the copyright of those respective agencies. Analysis, commentary and editorial framing are the author's own. Always verify the latest on GoBusiness, EnterpriseSG, or SMEs Go Digital before applying.