Short answer
The Market Readiness Assistance (MRA) grant supports Singapore SMEs expanding overseas. It funds 70% of eligible costs, capped at S$100,000 per new market, across three pillars: overseas market promotion, overseas business development (market entry/set-up), and overseas market presence including PR and marketing. The cap applies per new target market.
Key facts
- 70% funding support
- Cap: S$100,000 per new overseas market
- Three pillars: promotion, business development, market presence (PR/marketing)
- Targets first-time entry into a specific overseas market
MRA is broader than many owners assume — it isn't only market-entry set-up. The three pillars cover promotion and PR/marketing in the target market too, which matters if your expansion is brand-led rather than purely structural.
The cap is per new market, so a structured multi-market expansion can draw MRA more than once. MRA also stacks conceptually with DTDi, which gives a tax deduction on overseas spend. I advise on sequencing the two.
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Sources:EnterpriseSG, IMDA, NTUC, Singapore Government open data. Factual content (grant rules, eligibility, vendor data, pricing) is sourced directly from official government portals and remains the copyright of those respective agencies. Analysis, commentary and editorial framing are the author's own. Always verify the latest on GoBusiness, EnterpriseSG, or SMEs Go Digital before applying.